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Warner Music Group - 'Who is the imposter?'
For Warner Music Group, we developed the TikTok series "Who is the Imposter", a format that combines entertainment and music in a natural way.
Objectives of Warner Music Group
Warner Music Group wilde als label sterker zichtbaar worden op TikTok en de muziek van hun artiesten creatief integreren in content. In de huidige muziekindustrie speelt TikTok een cruciale rol in het ontdekken en pushen van muziek, dus het was belangrijk om aanwezig te zijn op een manier die organisch aanvoelt en aansluit bij de doelgroep.
Our Strategy
We conceived the concept of Who is the Imposter and took ownership of the entire process: from format development and organisation to selecting the right influencers and executing the series. We made sure that entertainment remained central, so that the music naturally became part of the story rather than being forcefully promoted.
In total, we produced nine videos, each of which performed strongly on their channel. The series generated organic visibility and gave a clear boost to the music of their artists. A project that perfectly illustrates how we bring strategy, creativity and execution together into one powerful whole.
575K+
VIEWS
25K+
7.17%
engagement
rate
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2018 Antwerpen
België
